SEO case study Liverpool
Ranking KSJ Growth: A Live SEO Case Study
We are using our own website as a transparent SEO case study, tracking the changes we make, the search signals we improve, and the results that follow over time.
Why we are publishing this
It is easy for an SEO company to say it can improve visibility. This page exists so KSJ Growth can show the process on its own site first. The goal is to make the work visible: the pages created, the technical checks completed, the indexing steps taken and the ranking movement that follows.
This is not a claim that SEO works overnight. It is a live record of practical local SEO work, starting from a new Google Search Console property and building towards stronger visibility for commercial Liverpool searches.
What has changed so far
Technical foundation corrected
KSJ Growth moved to the .com domain as the main address, corrected canonical signals, verified the site in Search Console and submitted the WordPress sitemap.
SEO services Liverpool page created
A focused commercial landing page was created for Liverpool SEO services, with one clear H1, a useful meta description, canonical URL, service schema and homepage internal link.
Local SEO checklist page created
A supporting resource page was added to answer related search intent and link back to the main SEO services page.
SEO cost guide added
A supporting article was created for small business SEO costs in Liverpool. It links back to the main SEO services page and helps answer price-focused search intent before a buyer chooses a provider.
Google Business Profile guide added
A new Google Business Profile optimisation page was created for Liverpool businesses, added to the sitemap, linked from the main SEO page and submitted to Search Console for indexing.
Homepage proof section improved
The empty client testimonials area was replaced with a live KSJ Growth case study section, giving visitors a clearer proof point while client results are still being built.
SEO audit Liverpool page added
A focused page was created around the £249 SEO audit, linked into the Liverpool SEO cluster, added to the sitemap and submitted for indexing.
SEO for trades Liverpool page launched
A specialist commercial page was created for Liverpool tradespeople, supported by internal links from the main SEO services page and local SEO checklist.
First measurable search progress recorded
Google Search Console reported 27 impressions, the first organic click and an overall average position of 20.7 across the early tracked searches. The indexing report showed 12 indexed pages.
Commercial search intent begins to appear
The 28-day Search Console view reached 41 impressions and retained the first organic click, with a 2.4% click-through rate and an overall average position of 23.4. Early non-branded searches included “SEO packages Liverpool” and “SEO audit Liverpool”, giving the next optimisation work a clear data-led focus.
Move package and audit searches to their dedicated pages
The SEO packages page has been aligned more closely with the language appearing in Search Console, while both the packages and audit pages have been resubmitted for indexing. The next measurement will check whether Google begins matching those searches to the focused landing pages instead of the homepage.
The SEO strategy being tested
The aim is to build a simple, honest local SEO cluster before expanding into wider marketing topics.
One commercial landing page
The SEO services Liverpool page is designed to capture buyer intent and explain the service clearly.
Useful supporting content
The checklist, cost guide, Google Business Profile guide, SEO audit and trades page support the main service page through distinct and useful search intent.
Clean discovery signals
The pages are linked internally, included in the WordPress sitemap and submitted through Search Console where possible.
Current measurement snapshot
The case study is being judged on real Search Console data, not guesswork. These are early figures from a new .com property, so they are a baseline for future comparisons rather than a claim that the ranking objective has already been achieved.
| Metric | Why it matters | Current status |
|---|---|---|
| Indexing | Confirms whether Google has found and can show the page. | 12 pages reported as indexed. Newly published pages are still moving through discovery and indexing. |
| Impressions | Shows whether pages are appearing in search results. | 41 search impressions in the 28-day Search Console view recorded on 21 June 2026. |
| Clicks | Shows whether searchers are choosing KSJ Growth in results. | The first organic search click has been recorded. |
| Click-through rate | Shows how often a search appearance becomes a website visit. | Current click-through rate is 2.4% from the early data sample. |
| Average position | Shows movement over time for target searches and related queries. | Overall average position is 23.4. The site is appearing for a broader set of searches, but the current sample remains small and most visibility is not yet on page one. |
| Enquiries | Measures whether visibility becomes useful business activity. | Tracked through contact activity and sales conversations. |
Data note: Google Search Console data can arrive with a delay. Average position combines different queries, locations and devices, so future updates will compare like-for-like periods as more data becomes available.
What this case study will prove
The aim is not to make SEO look instant or effortless. The aim is to show that clear foundations, focused pages, internal links, useful content and regular measurement can build stronger visibility over time.
If the site improves, this page becomes proof of process. If some pages move slowly, that also becomes useful because it shows what had to be adjusted next.
Related pages
These are the pages currently supporting the case study.
Want KSJ Growth to review your visibility?
If you want to understand where your own website is losing search visibility, start with a visibility audit or contact KSJ Growth to discuss the right next move.
Meet the person behind the strategy
See how Denny Cartwright's business ownership and hands-on advertising experience shape the work documented in this live SEO case study.
