Live SEO mission · Updated 18 August 2026
Growing KSJ Growth: A Live SEO Case Study
The first complete 28-day window beginning on the 20 July cost-guide update date shows visibility continuing to expand, while most appearances remain too low to earn clicks.
Measurement period: 20 July to 16 August 2026 compared with 22 June to 19 July 2026. Search Console was refreshed on 18 August 2026 and was complete through 16 August.
Why we are publishing this
It is easy for an SEO company to say it can improve visibility. This page exists so KSJ Growth can show the process on its own site first. The goal is to make the work visible: the pages created, the technical checks completed, the indexing steps taken and the ranking movement that follows.
This is not a claim that SEO works overnight. It is a live record of practical SEO work, starting from a new Google Search Console property and building from local foundations towards stronger UK visibility for commercially useful searches.
18 August 2026 progress report
Visibility is still growing. Rankings and clicks are the next constraint.
Search impressions increased from 673 to 1,151 in the latest equal 28-day comparison. That is 478 additional impressions, or 71.0%. Clicks moved from six to three, so the visibility gain has not yet become more search visits.
Cost-led searches continue to expand
The ten strongest monthly SEO cost queries generated 693 impressions, up from 337. That is an increase of 356, or 105.6%, but those rows recorded zero clicks.
One guide still explains nearly all the growth
The monthly SEO cost guide increased from 560 to 1,023 impressions. It supplied 463 of the site’s 478 additional impressions, or 96.9%, while its average position improved from 89.8 to 86.8.
Ranking depth explains the click gap
There were no top-10 positions in the measured query set, and 98.3% of shown impressions came from outside the top 50. The page is gaining exposure, but remains too low in the results to expect consistent clicks.
What this means: this is a visibility result, not evidence of local rankings, enquiries, revenue or a guaranteed outcome. The data supports protecting the cost guide while authority and ranking signals develop, rather than rewriting it immediately.
What has changed so far
Technical foundation corrected
KSJ Growth moved to the .com domain as the main address, corrected canonical signals, verified the site in Search Console and submitted the WordPress sitemap.
SEO services Liverpool page created
A focused commercial landing page was created for Liverpool SEO services, with one clear H1, a useful meta description, canonical URL, service schema and homepage internal link.
Local SEO checklist page created
A supporting resource page was added to answer related search intent and link back to the main SEO services page.
SEO cost guide added
A supporting article was created for small business SEO costs in Liverpool. It links back to the main SEO services page and helps answer price-focused search intent before a buyer chooses a provider.
Google Business Profile guide added
A new Google Business Profile optimisation page was created for Liverpool businesses, added to the sitemap, linked from the main SEO page and submitted to Search Console for indexing.
Homepage proof section improved
The empty client testimonials area was replaced with a live KSJ Growth case study section, giving visitors a clearer proof point while client results are still being built.
SEO audit Liverpool page added
A focused page was created around the £249 SEO audit, linked into the Liverpool SEO cluster, added to the sitemap and submitted for indexing.
SEO for trades Liverpool page launched
A specialist commercial page was created for Liverpool tradespeople, supported by internal links from the main SEO services page and local SEO checklist.
First measurable search progress recorded
Google Search Console reported 27 impressions, the first organic click and an overall average position of 20.7 across the early tracked searches. The indexing report showed 12 indexed pages.
Commercial search intent begins to appear
The 28-day Search Console view reached 41 impressions and retained the first organic click, with a 2.4% click-through rate and an overall average position of 23.4. Early non-branded searches included “SEO packages Liverpool” and “SEO audit Liverpool”, giving the next optimisation work a clear data-led focus.
Commercial visibility expands sharply
The latest equal-period comparison reached 935 impressions, up from 197. The monthly SEO cost guide produced 821 impressions and the ten strongest non-brand cost queries produced 512, confirming a much clearer UK price-intent opportunity.
First eligible release-window review completed
The 20 July to 16 August window reached 1,151 site impressions. The monthly SEO cost guide produced 1,023 impressions, improved from position 89.8 to 86.8 and still recorded no clicks, confirming that ranking depth, not proven snippet failure, is the immediate constraint.
Turn broader visibility into stronger rankings and clicks
Keep the cost guide stable while building relevant authority, strengthening useful supporting content and monitoring ranking cohorts. Future changes will be based on evidence of a specific gap, not impressions alone.
The SEO strategy being tested
The mission started with a focused local SEO cluster and is now expanding into wider UK commercial questions where Search Console shows genuine demand.
Pages matched to real intent
Commercial service pages and practical guides are kept distinct so each one can answer a clear buyer question without competing with another page.
Useful supporting content
The Liverpool cluster builds local relevance, while the monthly SEO cost guide answers a wider UK question that Search Console now shows people are actively asking.
Clean technical signals
Pages use unique titles, descriptions, canonicals and headings, supported by internal links, factual schema, a maintained sitemap and direct 200 responses across the current sitemap set.
Current measurement snapshot
The case study is being judged on real Search Console data, not guesswork. The latest and previous periods are both complete 28-day windows, and the current window starts on the 20 July cost-guide release date.
| Metric | 20 July to 16 August | 22 June to 19 July | Change and interpretation |
|---|---|---|---|
| Site impressions | 1,151 | 673 | Up 478, or 71.0%. The site is appearing across more searches. |
| Site clicks | 3 | 6 | Down three. The sample remains small, but the visibility gain has not become more visits. |
| Site click-through rate | 0.3% | 0.9% | Down 0.6 percentage points while most new impressions remained at low positions. |
| Sitewide average position | 79.5 | 76.0 | 3.5 positions lower across a broader query mix. This aggregate is not a like-for-like ranking cohort. |
| Monthly SEO cost guide impressions | 1,023 | 560 | Up 463, or 82.7%. This page accounts for 96.9% of the site’s impression increase. |
| Monthly SEO cost guide clicks | 0 | 0 | No change. Broader exposure has not yet produced a search visit to this page. |
| Monthly SEO cost guide average position | 86.8 | 89.8 | Improved by 3.0 positions, although it remains too low to expect consistent clicks. |
Searches driving the new visibility
These are the five highest-impression cost queries in the latest period. They show a clear, non-brand commercial theme, but all five recorded zero clicks in this comparison.
| Search query | Latest impressions | Previous impressions | Increase |
|---|---|---|---|
| seo cost uk | 124 | 37 | +87 |
| seo costs uk | 114 | 56 | +58 |
| how much does seo cost monthly | 103 | 40 | +63 |
| how much does seo cost uk | 103 | 54 | +49 |
| monthly seo | 76 | 52 | +24 |
Data note: Google Search Console data can arrive with a delay. An impression is a search appearance, not a website visit, ranking guarantee or enquiry. Average position combines different queries, locations and devices. The displayed-query distribution is not a complete rank tracker, and Search Console cannot prove which individual change caused the movement.
What this update proves, and what it does not
The data proves that KSJ Growth appeared in more UK monthly SEO cost searches than in the previous equal period. It also identifies one guide and one query cluster responsible for nearly all of that expansion.
It does not prove page-one or local rankings, traffic growth, lead or revenue growth, snippet failure or a guaranteed result from any one technique. Clicks fell from six to three, the cost guide recorded zero clicks and no release-causation or verified organic-enquiry claim is being made. That honest gap defines the next phase of the mission.
Related pages
These are the pages currently supporting the case study.
Want KSJ Growth to review your visibility?
If you want to understand where your own website is losing search visibility, start with a visibility audit or contact KSJ Growth to discuss the right next move.
Liverpool-based, supporting suitable businesses across the UK. Books by Denny Cartwright
0330 043 9776inquiries@ksjgrowth.com
Meet the person behind the strategy
See how Denny Cartwright's business ownership and hands-on advertising experience shape the work documented in this live SEO case study.
