New book by Denny Cartwright
The Small Business DIY SEO Playbook
A practical, jargon-free 90-day system for improving your website's visibility on Google (without paying an agency every month).
A practical operating system
Learn what to improve, why it matters and what to do next.
The playbook is designed for owners who want a commercially useful way to improve search visibility without turning SEO into a full-time job or relying on vague ranking promises.
Set a useful SEO goal
Connect search activity to the pages, customer questions and enquiries that matter to the business.
Research customer language
Find practical search themes and map them to the most suitable existing or new page.
Improve pages responsibly
Strengthen service pages, internal links and local relevance without keyword stuffing.
Measure what changes
Use Google Search Console and clear decision rules to review developing signals over time.
Make safe technical checks
Understand the foundations that help search engines discover, interpret and index a website.
Prepare for AI-assisted search
Build useful, accurate content while keeping human judgement and business facts in control.
The 90-day route
A clear sequence instead of a list of disconnected tactics.
Checklists, worksheets and decision rules turn the approach into work that can be planned, completed and reviewed in manageable stages.
Build the foundations
Clarify the commercial goal, understand how the site is discovered and identify the search themes that deserve attention.
Improve the right pages
Strengthen service content, local relevance, internal links and useful supporting information.
Measure and refine
Review Search Console evidence, keep what is useful and choose the next priority without manufacturing certainty.
Who it is written for
Small service businesses ready to take sensible ownership of SEO.
- Owners who need a practical starting point in plain English.
- Businesses that want to improve an existing website rather than chase shortcuts.
- Teams that want to understand agency recommendations and make better decisions.
- People who value checklists, worksheets and a defined 90-day plan.
About the author
Denny Cartwright
Denny is the founder of KSJ Growth. His approach is shaped by firsthand business ownership, in-house digital advertising and the practical responsibility of making commercial decisions with real budgets.
Explore the book
Choose the format that works for you.
Visit the official book website, or view the Kindle, paperback and hardcover options on Amazon.
Current prices and availability are shown by Amazon and may change.
Liverpool-based, supporting suitable businesses across the UK. Books by Denny Cartwright
0330 043 9776inquiries@ksjgrowth.com
