Five practical books
Books by Denny Cartwright
Practical guides for clearer marketing decisions, stronger digital foundations and more useful AI work.
Which book should I start with?
Choose the problem you want to solve now.
There is no required reading order. Start with the guide closest to your immediate decision, then explore a related title when the need changes.
- The Small Business DIY SEO PlaybookOwners improving organic search visibility themselves.
- The AI OperatorFounders, professionals and creators using AI more systematically.
- The Small Business Google Ads PlaybookSmall-business owners who want more control over paid search.
- The Small Business Meta Ads PlaybookOwners and small teams running or reviewing Meta campaigns.
- The Small Business Copywriting PlaybookOwner-managed service businesses that want clearer customer communication.
The complete catalogue
Five distinct guides, connected by practical decision-making.
Each book provides a focused system rather than a collection of disconnected tactics. Retail prices and availability are managed by Amazon.
The Small Business DIY SEO Playbook
A 90-day system for small UK service businesses that want to improve how their website is discovered and understood in organic search.
Best for: Owners improving organic search visibility themselves.
- SEO foundations
- Website content
- Local search
- A 90-day action plan
Verified formats: Kindle, Paperback, Hardcover
The AI Operator
A broader operating system for people who want to frame, run and verify useful AI-assisted work with stronger judgement and control.
Best for: Founders, professionals and creators using AI more systematically.
- Working context
- Reliable workflows
- Tool selection
- Human verification
Verified formats: Kindle, Paperback, Hardcover
The Small Business Google Ads Playbook
2027 Edition
A plain-English system for planning, measuring and improving Google Ads while keeping search intent, campaign economics and landing pages connected.
Best for: Small-business owners who want more control over paid search.
- Campaign economics
- Search intent
- Conversion tracking
- Landing-page alignment
Verified formats: Kindle, Paperback, Hardcover
The Small Business Meta Ads Playbook
2027 Edition
A practical operating system for Facebook and Instagram advertising, connecting campaign economics, creative, measurement and lead quality.
Best for: Owners and small teams running or reviewing Meta campaigns.
- Campaign economics
- Facebook and Instagram creative
- Measurement
- A 90-day plan
Verified formats: Kindle, Paperback, Hardcover
The Small Business Copywriting Playbook
A practical method for turning evidence, customer questions and a clear offer into useful website copy, adverts, enquiry replies, quotes and follow-ups.
Best for: Owner-managed service businesses that want clearer customer communication.
- Service-page copy
- Adverts and social posts
- Pricing and quotes
- Enquiry follow-up
Verified formats: Kindle, Paperback, Hardcover
About the author
Denny Cartwright
Denny is the founder of KSJ Growth. His books translate practical work in marketing, search, advertising, customer communication and AI-assisted production into structured systems readers can apply and review.
Liverpool-based, supporting suitable businesses across the UK. Books by Denny Cartwright
0330 043 9776inquiries@ksjgrowth.com
